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Customer Satisfaction Analysis and Recomentadions for its Improvement
Kopáč, Jiří Vili ; Zuzaniková, Lenka (referee) ; Chalupský, Vladimír (advisor)
Master's thesis is focused on areas of customer satisfaction analysis of GRAPE SC, a.s. company which provide Internet connection in Northwestern Bohemia. Theoretical part of master's thesis solve opportunity of marketing research whose output will be analyzed in practical part. There will be propose suggestions and precautions on the basis of gained data. These measures will lead to general increasing customer satisfaction with providing services and increasing company earnings.
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The Proposal for Improving of the Marketing Mix
Frolek, Martin ; Bříštěla, Milan (referee) ; Novák, Petr (advisor)
This master‘s thesis deals with analysis of customer’s satisfaction and marketing mix of company BRM AERO, s.r.o., which main activity is development and production of ultralight aircrafts. Main aim of thesis is formulation of proposals for improving of marketing mix, which will help the company fix a position and increase share on worldmarket.
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